Sue Feng, [email protected], 010-5912-9195
Shanghai, China, April 21,2015 -- Nielsen (NYSE: NLSN), a leading global information and insights provider of what consumers watch and buy, and Alibaba Group (NYSE: BABA) today jointly announced the launch of New Offer Advisor. By leveraging Alibaba’s e-commerce big data processing ability and Nielsen’s world-class data analysis capability, this innovative product is aimed at helping clients drive innovation with a deep understanding of the already crowded and highly competitive e-commerce market.
“Following our partnership with Alibaba on OmniChannel, this is another important endeavor the two parties have made to unleash the potential of big data,” said Yan Xuan, president, Nielsen Greater China. “It’s a revolutionary product that helps clients to innovate and renovate their online business, which could be very different from offline. New Offer Advisor is truly unique, leveraging big data in market research, which is first of its kind in the industry so far. It helps our clients in three ways; Namely finding white space for product innovation in the online market, tracking and optimizing their operation in the competitive environment throughout the pre-launch and post-launch period, and improving the online return,.” Yan added.
“This cooperation signifies the sharing of Alibaba’s cloud computing and big data processing capabilities to more users. While protecting data security and personal information, Aliyun, Alibaba’s cloud computing arm strives to help our customers’ business by offering them a distribution channel where all related data can be recorded, analyzed and translated into market insights,” said Simon Xiaoming Hu, President of Aliyun. “Capitalizing on our data management platform, we will continue to explore, and work with partners like Nielsen to leverage technologies to expand business boundaries.”
“Big data is powerful, but the key lies in turning data into meaningful insights from clients’ perspective. Besides learning the tracking data of online shoppers, New Offer Advisor also incorporates response data from online surveys with selected online shoppers,” said Yan Xuan. “Only in this way can we understand the causes of the problems we found from big data and thus provide insightful recommendations.”
By applying its different modules with comprehensive functions, New Offer Advisor could help brands identify market potential, rediscover the dynamics of their communication strategy, product and brand operation, all of which essential for brands to further improve their strategies for a bigger return.
A Snapshot of Key Features of New Offer Advisor
Aside from helping clients develop new products to satisfy the unmet demands, White Space Creator is capable of finding white space in different aspects, so as to serve the next-step product upgrade and innovation. Performance Tracking evaluates end-to-end sales performance, to find loopholes in traffic, webpage and products through comparison with competitors’ offering in real-time; Target Finder helps brands find and better understand their consumers ; E-Content Advisor helps clients improve their online channel’s conversion-to-purchase rate by optimizing their E-content layouts; Product Optimization evaluates product satisfaction and finds opportunities to optimize products through both before-use and after-use tests; Price Ruler can help clients identify the optimal selling price and promotional price; Sales Forecast & Plan Optimizer, which will be launched in the second phase of New Offer Advisor, will help brands forecast their product’s sales volume and provide suggestions on how to optimize marketing plans and generate a higher return on investment (ROI).
“Among all benefits of using New Offer Advisor, we are especially impressed by the ability of this Nielsen product to find the exact consumer segment for concept and product tests. It brings us meaningful inputs and feedbacks for optimizations in the shortest time. Moreover, we are allowed to find the white space for future product development by looking into the comprehensive analysis of online public opinion provided by Nielsen,” said Jeremy Lin, Big Data External Partnership Leader, Philips, who has pilot tested the New Offer Advisor jointly provided by Nielsen and Alibaba.
Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses. Alibaba Group’s major businesses include:
About Nielsen Nielsen
N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.