Caring about consumers and their behavior for over 90 years
For over 90 years, Nielsen has been helping businesses understand consumer behavior. To do so, we ask people across the globe about the content they like to watch on TV, experience online and listen to on the radio, as well was the products they’re buying or would like to buy. We also use integrated consumer neuroscience technology to capture your response to advertising and other marketing communications. Want to get involved? Learn more below about the U.S. panels you can join now.
If you’ve already received an invitation through the mail or over the telephone, look for specific contact information on your invitation or visit our Nielsen Families page.
From keeping in touch to staying informed and entertained, we want to understand how you’re using your the internet—whether through browsers, apps, videos or games. As a Nielsen Computer and Mobile Panel member, you’ll download our safe and secure software onto your devices, including desktop computers, laptop computers, smartphones and/or tablets. By just using your devices normally, you will be providing insights that will help companies improve websites, apps and even the devices themselves. For more information, including information about our rewards program, visit the link below.
Nielsen has over 10 years of experience in the Consumer Neuroscience industry, a field that uses academic neuroscience principles and techniques to understand how consumers react and respond to advertising and other marketing communications. We are always looking for people like you to participate in a paid market research study! Interested in participating? Learn more and sign up at the lab closest to you.