Software Supports Media Planning and Strategy for Clients Throughout the Region
New York, NY — April 8, 2019 — Today, Nielsen (NYSE: NLSN) announced that Wingard, a marketing and advertising agency based in Jacksonville, Florida, is the first agency in the Southeast to subscribe to Nielsen’s Commspoint Local—a platform that allows agencies and advertisers to optimize media budgets against top-performing channels to achieve campaign objectives.
“Our mission is to connect brands and customers through thoughtful design and communication. By using Nielsen’s Commspoint Local for research, strategy development and media planning, our team can identify the right contact points and messaging for our clients’ unique audiences,” said Russell Baker, CEO of Wingard. “This level of insight into consumer behavior, market research and media planning was once accessible only to large national brands and agencies. We are eager to bring this same level of capability to the benefit of our client partners’ work at the local level in key markets throughout the region, including Jacksonville, Orlando and Atlanta.”
Commspoint Local is a platform that can enhance decision-making during the media buying process and bring a quantitative edge to agency planning. These capabilities are based on Nielsen’s Pointlogic research, which has been fine-tuned over 15 years of development. Nielsen’s advanced analytics transform the data into reach and effectiveness curves and powerful optimization engines, allowing users to map out their local planning targets via Nielsen’s Scarborough data fusion. This allows users to pinpoint their target audiences in specific markets.
“We are pleased to welcome Wingard as a subscriber for Commspoint Local,” said David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are excited to offer them all of the sophisticated capabilities that this tool provides, including strategic and tactical planning insights to optimize their media plans. With Commspoint Local, we are able to provide agencies and advertisers with the insights they need to maximize revenues and advance their business objectives.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Wingard is an advertising agency headquartered in Jacksonville, Fla. Founded in 2008 by David Wingard, the company specializes in design, communications, and strategy services for clients in Northeast Florida and beyond. Learn more at wearewingard.com or follow the agency on Facebook, Twitter, Instagram, and LinkedIn. For more information about Wingard’s media planning and buying services, visit WeAreWingard.com.