Local TV Measurement
The media industry and consumers alike have never been more clear about the need for transparency and truthfulness in data and advertising. And Nielsen’s Local TV measurement solutions are built upon a foundation of trust and integrity.
Reaching real viewers, at the right time, and knowing what they’re watching is only possible when you understand how people tune into and experience local television. Nielsen’s Local TV measurement captures and delivers unparalleled insights into what audiences are watching across all measured designated market areas (DMAs).
One Source Of Truth
Rooted in a unique combination of advanced metering technology, people-powered panels and data from millions of cable and satellite boxes, we help you find and connect with the audiences that matter most to you.
Real People, Real Viewing
Complete & Connected Measurement
In-depth, Independent, Accurate Metrics
Now, more than ever, local TV needs Nielsen.
Local media owners, agencies and advertisers are demanding a clear, consistent picture of TV viewing across all devices, which only Nielsen can deliver.
Nielsen fuels local marketing and sales with powerful data as the marketplace's most trusted, independent local TV measurement provider.
Unlock the power of local. Answer key questions about your audience with Nielsen data and insights: